Last spring I was on the popular website IMDB.com, the Internet Movie Data Base where uninformed movie fans go to become informed about movies that they are fans of. I was gathering information (or “data”, I guess) about Iron Man 2. Specifically, I was looking for the plot synopsis of the film. After reading it, I concluded that the plot seemed entertaining and engaging enough for me to want to watch the film in theaters. I also realized that Scarlett Johansson was in the movie, which made the film even more intriguing not because I enjoy her acting (which I do, sometimes), but because the tight black jumpsuit she wears as the Black Widow accentuates her large breasts.
Anyway, while I was reading the Iron Man 2 page on IMDB, I noticed that there was a Facebook “Like” button at the top of the page. I also noticed that it said, “Jason Bautista likes this.” “What in the name of Robert Downey, Jr. is going on here?” I asked to no one in particular. Why is Facebook on IMDB, and why is it telling me that my friend Jason Bautista likes Iron Man 2? Was this some kind of computer glitch? Does Jason like all movies on IMDB, or only super hero ones? Does Jason know about this?
I realized that I was asking the wrong questions. After that visit to IMDB, I started seeing the “Like” button all over the internet. For the past year now, it’s been popping up on news sites, sports sites, blogs, and just about any other website that has the potential to be Likeable. If you’re logged into Facebook while visiting these sites, that “Like” button will tell you if any of your friends “Like” that site, and if you “Like” a site, that action will show up in your Facebook friends’ News Feed. Or, in summary, Facebook has gone nuts and has taken over the internet.
A lot of people don't like this. I am not one of them. As you may have noticed, I’ve implemented the “Like” button on my blog posts for the past year or so. This is undoubtedly self-indulgent of me to assume that anyone will Like anything that I’ve ever written. Furthermore, I have a Facebook page, a Twitter account, and a formspring page to add to the degeneration of my own humility. The limits of my ego are defined only by the limits of technology. I have no redeeming qualities.
As history has shown, the advancement of technology is a product of our own egos. You’ll have to embrace it or surrender to it. You just don’t necessarily have to “Like” it.